Patient Information | Cranford Orthodontics
At Cranford Orthodontics, we want every step of your journey to be easy, comfortable, and rewarding. Whether you’re visiting for the first time or are already in treatment, this page includes everything you need to know about your care, appointments, financing, and what to expect from your orthodontic experience.
We’re proud to serve patients of all ages across Cranford, Westfield, and Linden — and we’re excited to welcome you to our practice.
Your First Visit: What to Expect
Visiting an orthodontist for the first time can feel like a big step — but at Cranford Orthodontics, we make it smooth and stress-free. Your initial consultation is complimentary and includes:
A warm welcome and office tour
A meeting with one of our board-certified orthodontists
Digital photos and X-rays (if needed)
A one-on-one discussion of your goals and smile concerns
A review of personalized treatment options and timing
We also use digital simulations to preview your potential results — so you can visualize your future smile before treatment begins.
Personalized Treatment Plans
Every smile is unique — and so is every treatment plan. Dr. Rossignol, Dr. Scott Gersch, or Dr. Stanley Gersch will review your records and explain your custom treatment path in detail. We’ll cover:
Invisalign & Invisalign Teen
Appliance or aligner options (like Invisalign or braces)
Estimated cost and insurance coverage
Digital tools we’ll use along the way
You’ll have plenty of time to ask questions, and our Treatment Coordinator will walk you through the next steps.
Same-Day Starts Available
If you’re ready to begin treatment, we often offer the option to start that same day. This saves you time and gets your smile journey underway immediately.
We’ll continue to see you at regular intervals and work closely with your family dentist to ensure comprehensive care.
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Appointment Reminders
We offer convenient email and text reminders for upcoming visits. Life happens — so if you’re running late or need to reschedule, just let us know. We’re happy to help.
We also offer evening and Saturday appointments to fit your family’s schedule.
Frequently Asked Questions
If your plan includes orthodontic benefits, it may help cover Invisalign, metal, or ceramic braces. We’ll verify coverage and file all paperwork on your behalf.
Yes. Orthodontic services are eligible for Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA), which can help reduce out-of-pocket costs.
Not necessarily. We’ll review both options and provide clear cost comparisons based on your treatment needs and coverage.
You’ll be fitted with a custom retainer to maintain your results. We offer retainer repair and replacement services as needed.
What Patients Are Saying
Video Testimonials
Ready to Get Started?
We’re here to make your orthodontic experience exceptional — from your first visit to your final smile.
📍 Cranford Orthodontics
118 North Ave West
Cranford, NJ 07016
(Inside the Cranford Professional Building, next to the Citgo Station)
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