.webp)
About Cranford Orthodontics
At Cranford Orthodontics, our mission is to deliver exceptional orthodontic care that’s grounded in clinical expertise, powered by advanced technology, and shaped by the unique needs of each patient. As trusted orthodontists in Cranford, New Jersey, we are proud to serve children, teens, and adults with a full range of modern treatment options — in a welcoming, family-friendly environment.
From your first consultation to your final retainer, our board-certified team is here to help you feel confident every step of the way.
Specialists in Invisalign and Braces for All Ages
We specialize in orthodontic care for children, teens, and adults — and we’re known throughout the region for our ability to tailor treatments that match each patient’s goals, lifestyle, and stage of life.
Our doctors — Dr. Scott Gersch, Dr. Ilona Rossignol, and Dr. Stanley Gersch — are board-certified orthodontists and Diplomates of the American Board of Orthodontics. Their experience spans everything from early childhood orthodontic evaluation to complex adult realignment.
Whether you're considering early intervention for your child, clear aligners as an adult, or advanced bracket systems for your teen, we offer the expertise and technology to deliver the best possible outcome.
Our Services Include:
Invisalign & Invisalign Teen
We’re a Blue Diamond Elite Provider, placing us in the Top 1% of Invisalign providers nationwide
Self-Ligating
Braces
Featuring both Damon and Empower systems for efficient, low-friction treatment
WildSmiles Designer Braces
A fun, expressive option for kids and teens who want to personalize their smile journey
Clear/Ceramic Braces
Discreet and effective for patients seeking a more aesthetic treatment option
Inbrace Lingual Braces
Hidden behind the teeth for a completely invisible solution
iTero Digital Impressions
Mess-free, accurate scans to power our aligner and retainer systems
Visit our braces or Invisalign pages to learn more about which option may be right for you or your child.
Personalized Care. Modern Solutions.
At Cranford Orthodontics, you’re never just a number. We take time to get to know you, understand your goals, and create a personalized treatment plan that fits your schedule, lifestyle, and budget.
We combine a fully digital workflow, advanced planning tools, and flexible scheduling — including evenings and Saturdays — to make treatment more convenient without compromising on quality.
Whether you're just beginning to explore your options or ready to begin treatment, we invite you to see why families across Cranford, Westfield, and Linden trust us with their smiles.
Frequently Asked Questions About Cranford Orthodontics
Yes. We specialize in orthodontic treatment for all ages, from early childhood monitoring to adult and even senior care.
All of our doctors are board-certified and Diplomates of the American Board of Orthodontics — a mark of advanced training and excellence in the specialty.
Absolutely. We offer clear/ceramic braces, WildSmiles designer brackets, and Inbrace lingual braces in addition to traditional and self-ligating systems.
Yes. We are Blue Diamond Elite Providers of both Invisalign and Invisalign Teen — one of the most experienced providers in the nation.
We offer flexible financing and accept most major insurance plans. Visit our Financing & Insurance page to learn more.
Visit Cranford’s Leading Orthodontic Team
We invite you to contact us for your complimentary consultation and experience firsthand why we’re the region’s trusted choice for Invisalign and braces. Whether you're just beginning to explore orthodontic care or ready to start treatment, we’re here to help you every step of the way.
We’re located at 118 North Ave West, Cranford, NJ — inside the Cranford Professional Building next to the Citgo Station.
%20(1).avif)